As the winter sports industry continues to redefine itself post-pandemic, international market development requires a strong and strategic on-the-ground presence.<\/p>\n\n\n\n
With this objective in mind, Luc Paris, Executive Vice President at Groupe TAQ, attended the Sport-Achat Hiver Trade Show in Grenoble, a key event for European winter sports professionals.<\/p>\n\n\n\n
Held in France, the Sport-Achat Trade Show brings together retailers, distributors, and leading brands in the winter sports industry. For Faber, this participation is part of a structured approach to developing the European market.<\/p>\n\n\n\n
The objectives were clear:<\/p>\n\n\n\n
Being present in the field not only allows the company to showcase its products, but also to gain a deeper understanding of current market dynamics.<\/p>\n\n\n\n
\n\u201cOur participation in the Sport-Achat Hiver Trade Show is part of a concrete strategy to grow in the European market: meeting distributors, understanding today\u2019s realities and building strong long-term partnerships. In a context where purchasing decisions are made more cautiously, Faber stands out through a powerful combination: 100% Canadian manufacturing, 150 years of recognized quality and a socially responsible business model,\u201d said Luc Paris.<\/p>\n<\/blockquote>\n\n\n\n
A Market Still Adjusting Post-COVID<\/h2>\n\n\n\n
Discussions on-site confirmed a trend seen across many disciplines: a general slowdown in sales within the sports industry since the pandemic.<\/p>\n\n\n\n
The strong surge experienced during the COVID years, driven by booming outdoor activity. has now given way to a more cautious market. Distributors are adjusting inventory levels, purchasing cycles are lengthening, and decisions are being made with greater planning and long-term forecasting.<\/p>\n\n\n\n
In this context, Faber\u2019s positioning stands out clearly:<\/p>\n\n\n\n
\n
- A Canadian manufacturer (design, manufacturing, and assembly 100% in Canada);<\/li>\n\n\n\n
- 150 years of expertise ensuring quality, durability, technical know-how, and innovation;<\/li>\n\n\n\n
- Exclusive patented technologies designed to enhance the snowshoeing experience;<\/li>\n\n\n\n
- A socially responsible company providing quality employment to over 250 people with disabilities.
<\/li>\n<\/ul>\n\n\n\nA Strategic Opportunity for Faber<\/h2>\n\n\n\n
Manufactured in Canada and recognized for their proven design, Faber snowshoes align with the expectations of a demanding European market\u2014one that values craftsmanship, real-world performance, and long-lasting products.<\/p>\n\n\n\n
Beyond technical performance, international growth is also driven by strong values. In Europe, inclusion and social responsibility play a central role in business decision-making. Faber naturally aligns with these priorities through its adapted enterprise model.<\/p>\n\n\n\n
Faber\u2019s European market development is therefore not only about increasing visibility, but about building lasting relationships with distributors who share the same core values: quality, reliability, and a commitment to a more inclusive winter sports industry.<\/p>\n\n\n\n
Would you like to learn more about distribution opportunities with Faber?
Contact our team to discuss potential collaboration.<\/p>\n","protected":false},"excerpt":{"rendered":"As the winter sports industry continues to redefine itself post-pandemic, international market development requires a strong and strategic on-the-ground presence. With this objective in mind, Luc Paris, Executive Vice President at Groupe TAQ, attended the Sport-Achat Hiver Trade Show in Grenoble, a key event for European winter sports professionals. A Key Trade Show for the […]<\/p>\n","protected":false},"author":6,"featured_media":8231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"slim_seo":{"title":"Faber: Expanding into Europe - Groupe TAQ","description":"Faber snowshoes take on Europe at Sport-Achat Hiver in Grenoble. Groupe TAQ meets distributors to build strategic partnerships and expand globally."},"footnotes":""},"categories":[68,67],"tags":[],"class_list":["post-8236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faber","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/posts\/8236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/comments?post=8236"}],"version-history":[{"count":1,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/posts\/8236\/revisions"}],"predecessor-version":[{"id":8237,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/posts\/8236\/revisions\/8237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/media\/8231"}],"wp:attachment":[{"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/media?parent=8236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/categories?post=8236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/tags?post=8236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}