{"id":9338,"date":"2026-11-12T13:13:10","date_gmt":"2026-11-12T18:13:10","guid":{"rendered":"https:\/\/www.groupetaq.com\/?p=9338"},"modified":"2026-11-12T13:18:10","modified_gmt":"2026-11-12T18:18:10","slug":"from-manufacturing-partner-to-keeper-of-quebec-snowshoe-making-expertise","status":"publish","type":"post","link":"https:\/\/www.groupetaq.com\/en\/from-manufacturing-partner-to-keeper-of-quebec-snowshoe-making-expertise\/","title":{"rendered":"From Manufacturing Partner to Keeper of Quebec Snowshoe-Making Expertise"},"content":{"rendered":"\n

In 2017, no one could have imagined that assembling a few pairs of <\/em>snowshoes<\/em><\/a> would mark the beginning of a new chapter for Faber. What started as a simple assembly contract turned into something much bigger four years later: a new generation taking the reins, built on years of trust.<\/em><\/p>\n\n\n\n

A Company with Deep Roots in Quebec City<\/strong><\/h5>\n\n\n\n

When No\u00e9 Sioui and C\u00e9line Gros-Louis founded Faber & Co.<\/strong><\/a> in Loretteville, Quebec, in 1870, they were making canoes and traditional rawhide snowshoes built to handle harsh Quebec winters.<\/p>\n\n\n\n

Over the decades, the brand continued to evolve while staying true to what made its reputation: building reliable, durable products made to last.<\/p>\n\n\n\n

In 1987, brothers Guy and Richard Faber took over the family business. As the fourth generation to lead the company, they gradually modernized production and shifted Faber’s focus entirely to snowshoe manufacturing<\/strong>.<\/p>\n\n\n\n

A few years later, they introduced the brand’s first aluminum snowshoes, opening a new chapter in Faber’s history.<\/p>\n\n\n\n

Driven by Innovation<\/strong><\/h5>\n\n\n\n

Innovation has always been part of Faber’s DNA.<\/p>\n\n\n\n

In 2008, Guy Faber developed the patented Wing Traction Decking<\/strong><\/a>, an innovative snowshoe design that delivers better grip and traction without adding unnecessary weight.<\/p>\n\n\n\n

A few years later came the S-Line<\/strong><\/a>, a hybrid snowshoe combining the benefits of traditional snowshoes with the glide of skis, bringing a whole new experience to winter adventures.<\/p>\n\n\n\n

Today, these innovations continue to set Faber snowshoes apart across Canada.<\/p>\n\n\n\n

When a Collaboration Becomes a True Partnership<\/strong><\/h5>\n\n\n\n

In 2017, Faber was looking for a manufacturing partner to assemble snowshoes for Costco Canada.<\/p>\n\n\n\n

Groupe TAQ<\/strong><\/a> had an experienced, reliable team known for delivering quality work. What was supposed to be a straightforward assembly contract quickly grew into something much more.<\/p>\n\n\n\n

As the projects evolved, both teams worked closely together to adapt workstations, organize production steps and make the most of each team member’s strengths.<\/p>\n\n\n\n

Some manufacturing operations were even carried out directly at Faber’s facility by a Groupe TAQ team specializing in cutting machinery.<\/p>\n\n\n\n

Year after year, the partnership grew stronger. So did the trust.<\/p>\n\n\n\n

A New Chapter Built on Trust<\/strong><\/h5>\n\n\n\n

In 2020, Guy Faber began planning his retirement. With no family successor to carry on the business, he wanted to find a partner who could preserve Faber’s identity while helping the brand continue to grow.<\/p>\n\n\n\n

For him, Groupe TAQ was that partner.<\/p>\n\n\n\n

After four years of working closely together, the acquisition felt like a natural next step. On May 1, 2021, Groupe TAQ officially acquired Faber.<\/p>\n\n\n\n

But one thing was especially important: passing on decades of snowshoe-making expertise.<\/p>\n\n\n\n

Throughout the transition, Guy Faber worked alongside the team, sharing his knowledge, research and development methods, and the expertise he had built over the years.<\/p>\n\n\n\n

Working with Luc Paris, Executive Vice-President of Groupe TAQ and head of the Faber division, he helped ensure the brand’s continuity while laying the groundwork for its future.<\/p>\n\n\n\n

A Canadian Snowshoe Brand That Keeps Growing<\/strong><\/h2>\n\n\n\n

Since the acquisition, Faber has continued to move forward.<\/p>\n\n\n\n

More than 220,000 pairs of snowshoes have been manufactured and assembled at Groupe TAQ’s facilities in Quebec City.<\/p>\n\n\n\n

Today, Faber snowshoes are sold through major retail partners, including <\/strong>Costco and Decathlon Canada, as well as a wide network of specialty outdoor retailers across Canada, the United States and several European countries.<\/p>\n\n\n\n

At the same time, Faber continues to invest in developing its utility snowshoes<\/strong><\/a>, designed for demanding work environments. These rugged, dependable snowshoes are widely used in forestry, mining and industrial operations, where durability, traction and reliability matter most.<\/p>\n\n\n\n

Over the years, Faber has also designed and supplied snowshoes for the Canadian Armed Forces and defence departments of several NATO member countries, including Scandinavian countries and the United Kingdom.<\/p>\n\n\n\n

More Than an Acquisition: A Legacy That Lives On<\/strong><\/h2>\n\n\n\n

When Groupe TAQ acquired Faber, the goal wasn’t simply to preserve a company with more than 150 years of history.<\/p>\n\n\n\n

It was about giving the brand the opportunity to keep innovating, manufacturing snowshoes right here in Quebec and bringing its expertise to outdoor enthusiasts and professionals well beyond Canada’s borders.<\/p>\n\n\n\n

Today, every pair of Faber snowshoes is made by a team that proves, day after day, that manufacturing excellence and workplace inclusion can go hand in hand.<\/p>\n\n\n\n

And the story continues, one winter season at a time.<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2017, no one could have imagined that assembling a few pairs of snowshoes would mark the beginning of a new chapter for Faber. What started as a simple assembly contract turned into something much bigger four years later: a new generation taking the reins, built on years of trust. A Company with Deep Roots […]<\/p>\n","protected":false},"author":6,"featured_media":9332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"slim_seo":{"title":"Faber Snowshoes: 150+ Years of Canadian Expertise","description":"Discover how Groupe TAQ became the owner of Faber Snowshoes, preserving over 150 years of Quebec snowshoe-making expertise and innovation."},"footnotes":""},"categories":[68,67,148],"tags":[],"class_list":["post-9338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faber","category-news","category-partnership"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/posts\/9338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/comments?post=9338"}],"version-history":[{"count":3,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/posts\/9338\/revisions"}],"predecessor-version":[{"id":9341,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/posts\/9338\/revisions\/9341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/media\/9332"}],"wp:attachment":[{"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/media?parent=9338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/categories?post=9338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.groupetaq.com\/en\/wp-json\/wp\/v2\/tags?post=9338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}